Vacuosity

Spin doctor

With another interview today, this time at Metrex things look promising workwise. I was there for almost two and a half hours.

These guys are a small web design company (only 7 people so far) but are poised to grow. They have the aggressive goal of doubling their staff every year for the next 3 years. And they need creative; it could be a very good opportunity for me. They build sites using their own content management software Momex. I've seen other systems like it (Blogger is a very rudimentary version), and I think approaches like theirs are the future of the web.

It struck me today that the web could be poised for another large shift in the way that information is structured and accessed. It might be the time where technology moves on a tangent and those who don't keep up, get lost. It's not just about HTML and funky rollovers anymore.

As I prepared myself for the interview this morning, I thought about design for electronic media. I find it odd that in a completely virtual context, disassociated from tangible reality, a lot of what we do still mimics print design and actual things from our environment: torn paper edges, drop shadows, textures. Even the various screens we view are called 'pages'.

But the possibilities in the virtual arena are endless. I think maybe we have to let go of the things we know. Genuinely create instead of just recreating. Envision instead of simply seeing. From there may come brilliance.

posted by David @ 11:53 p.m.