Saturday, December 14, 2002

Ad infinitum

Answer me this. If you went to the store to purchase something, anything, and after you've paid for it you were told, "Oh yes, you can have your product, but before you get it, sit here for twenty minutes or so and watch commercials until we're good and ready to give it to you." How well would that go over?

So why is it that the movie moguls feel they have the right to occupy our time, withholding the product that is rightfully ours, feeding us even more advertising while they hold us hostage? The endless trailers used to be bad enough, but at least it was enticing to be teased with upcoming features. But now, having to sit through straightforward product advertising is over the top; and they're even the same commercials that are on television. It's absurd.

What's even more absurd is that we allow it. We go there and quietly take it, laughing even, while we're being manipulated and taken advantage of. It infuriates me.

What is the easiest way to fight back? Don't go. If we pulled our dollars back, it wouldn't be long before they came to their senses and realized that we have rights; rights that they are infringing upon.

But people wouldn't do that. You couldn't get people to stop going to movies for even a short time. One week would be all that would be needed. If people didn't go to the movies for just one week, it would be a multi-billion dollar hit to the industry, more than enough for them to sit up and take notice. But good luck making it happen. Heaven forbid the masses deny themselves sedation for even a short time.

The romans had it right: bread and circuses, that's all people need to be quiet.

0 Comments:

Post a Comment

<< Home