Vacuosity

Heigh-ho

So it's official; it's back to the grindstone.

I met with Boyd Liski at GB (soon to be) Integrated Media today and all but accepted the position there. The exact title is "Creative Concept Engineer" while the role is essentially Creative Director.

What's cool about it is that it's similar in may ways to what my role at Foresters was supposed to be, without all the corporate red tape and people management headaches. My job is pretty much to churn out ideas all day. That's just fine with me, that's my favorite part.

I was suprised by having to take a couple tests, one personality and one "I'm not a moron" test; basic math, language and problem solving skills. Fortunately my other personality didn't surface in these ones.

Boyd also asked whether I'm okay with travel. Am I okay with travel? I've got bags packed already, just in case.

I'm pretty happy. It's not Bay street, in Boyd's words, meaning they're not flashy, but they are interesting and poised to grow. Some key words that appealed to him from my resume were "we moved from being a production house to serving as Brand and creative consultants in a true advisory role." That's what they need. Right now, they're a production house, and they need to become the experts, advising on creative approaches; that's where I come in. They're big boots but I'm ready to fill them.

I'll be meeting with clients, doing briefs (I think), presenting creative, and helping to develop a process for the development of creative. It all seems like it should be overwhelming and scary except that I've been through it all already. I know I can do it, and do it well.

It's almost a little disappointing not to be frightened out of my wits.

posted by David @ 11:43 p.m.