Vacuosity

Yellow triangle
I spent a fair bit of time with Brad from Yield today, first as part of a brand training session, then chatting with him about how to execute some of our projects. I think that the whole experience is very, very valuable. You can't just buy mentorship from a first-rate agency.

A couple things have struck me, though. First off, no one is as together as they first appear, not even a great agency. If you look hard enough you can see that they scramble a bit, too, to deliver on some things, and it's not always (though almost always) quite up to snuff. I can nitpick 'cuz they're the big whigs. Also, what's more important is the fact that I realized that it's a continual learning process. Their processes are changing all the time. An agency that has been in business 15 years, last year completely junked their enire workflow process for a new one. They don't have all the answers about the brand either. That too is an exploration and a learning process. Don't get me wrong, they're some of the best creative minds I've had the privilege to work with. It's just good to know that nothing is so elevated that it's entirely unattainable.

posted by David @ 10:18 p.m.