Vacuosity

Inspiration for Creatives

Challenge: take a team vision that went over like a lead balloon and give it a graphic 'treatment' to aid in its adoption.

Picture this...the presentation opens on a scene of a golden sunset, the view is from above the clouds. Ambient music plays. The words fade in:

"We dream.

[next image: a building's foundation]
In dreaming we lay the foundation for what will be.

In foundation there is possibility. From possibility comes desire and from desire, success.
[various stone-related imagery]

Every success can be deconstructed. A house is nothing more than the parts from which it is built; brick on brick, stone on stone. In each of those stones is potential; the potential to be the beginning of something grand. [single stone]

We dream. And this is how."

The succinct vision "Communication • Commitment • Daily", is superimposed over three stones on a white background.
[music fades]

I didn't write the vision, just the copy for the presentation. The stones are a nice theme since they carry through to a number of other applications. We plan to have the vision printed onto actual stones and hand them out to each member of the team, as well as use them as decoration throughout the department.

posted by David @ 12:00 a.m.